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Privacy policy

Last updated: July 25, 2025

🔒 INOVAEL Privacy Policy

At INOVAEL, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you shop with us.


1. Who We Are

INOVAEL is a UK-based online pet store providing premium pet products to customers across the UK. For the purposes of data protection law, we are the "data controller" of your personal information.


2. What Data We Collect

We collect the following types of data when you use our website:

A. Personal Information:

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (processed securely via third-party providers)

B. Technical & Usage Data:

  • IP address

  • Browser type

  • Device identifiers

  • Site usage behavior (pages visited, time spent, etc.)

C. Marketing Preferences:

  • Email subscriptions

  • Survey responses

  • Wishlist or cart data


3. How We Use Your Data

We use your data to:

  • Process and deliver your orders

  • Provide customer support

  • Communicate order updates and promotions

  • Improve website performance and usability

  • Prevent fraud or misuse of our services

  • Comply with legal obligations


4. How We Share Your Data

We may share your data with:

  • Payment processors (e.g. Stripe, PayPal)

  • Courier and delivery services

  • Email marketing providers (e.g. Mailchimp, Klaviyo)

  • Analytics platforms (e.g. Google Analytics)

  • Government agencies if legally required

We never sell or rent your personal data to third parties.


5. Marketing & Communication

With your consent, we may send you promotional emails about new products or special offers. You can opt out at any time by:

  • Clicking the "Unsubscribe" link in any marketing email

  • Contacting us at  cs@inovael.com


6. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Withdraw consent to marketing

  • Object to certain uses of your data

  • Request data portability

To exercise your rights, contact us at cs@inovael.com.


7. Data Retention

We only retain your data for as long as necessary for the purposes we collected it — typically:

  • Order & payment data: 6 years (for tax/legal reasons)

  • Marketing data: Until you unsubscribe


8. Cookies

Our website uses cookies to:

  • Improve user experience

  • Track site performance

  • Enable cart and checkout functionality

You can manage cookie preferences in your browser settings.


9. Data Security

We use industry-standard security measures including SSL encryption, secure payment gateways, and access controls to protect your data.


10. Contact Us

If you have any questions about this policy or how we use your data, contact:

Email: cs@inovael.com
Company Name: UK Product House
Registered Address: 277 long lane ,Hillingdon, Uxbridge UB10 9JS
Phone: +44 7448 514235


11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.