Privacy policy

Last updated: 11 October 2026

At INOVAEL, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use and safeguard your information when you shop with us.

1. Who we are

INOVAEL is a UK-based online pet store providing pet products to customers across the UK. For the purposes of data protection law, we are the “data controller” of your personal information.

2. What data we collect

A. Personal information

  • Full name
  • Email address
  • Phone number
  • Delivery and billing address
  • Payment information (processed securely by third-party providers)

B. Technical and usage data

  • IP address
  • Browser type
  • Device identifiers
  • Site usage (pages visited, time spent and similar)

C. Marketing preferences

  • Email subscriptions
  • Survey responses
  • Wishlist or basket data

3. How we use your data

  • To process and deliver your orders
  • To provide customer support
  • To send order updates and, with your consent, promotions
  • To improve our website’s performance and usability
  • To prevent fraud or misuse of our services
  • To comply with legal obligations

4. How we share your data

We may share your data with:

  • Payment processors (for example, Stripe or PayPal)
  • Courier and delivery services
  • Email marketing providers (for example, Mailchimp or Klaviyo)
  • Analytics platforms (for example, Google Analytics)
  • Government agencies, where legally required

We never sell or rent your personal data to third parties.

5. Marketing and communication

With your consent, we may send you emails about new products or special offers. You can opt out at any time by:

  • Clicking the “Unsubscribe” link in any marketing email
  • Contacting us at cs@inovael.com

6. Your rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent to marketing
  • Object to certain uses of your data
  • Request data portability

To exercise your rights, contact us at cs@inovael.com.

7. Data retention

We keep your data only for as long as necessary for the purposes we collected it, typically:

  • Order and payment data: 6 years (for tax and legal reasons)
  • Marketing data: until you unsubscribe

8. Cookies

Our website uses cookies to:

  • Improve your experience
  • Measure site performance
  • Enable basket and checkout functions

You can manage cookie preferences in your browser settings.

9. Data security

We use industry-standard security measures, including SSL encryption, secure payment gateways and access controls, to protect your data.

10. Contact us

If you have any questions about this policy or how we use your data, please contact:

Email: cs@inovael.com
Company name: UK Product House Ltd
Company number: 16558910
VAT number: GB528009010
Address: 46 East Road, West Drayton, UB7 9EZ, United Kingdom
Phone: +44 7448 514235

11. Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.